GMLPN Learning lunch in partnership with ZGMC
The media multiplier – how education and training providers can make paid, owned and earned work better.
Book your place via: info@gmlpn.co.uk
What the session will cover: This taster masterclass explains the three types of media every provider uses: owned (your website and email), earned (press coverage, social, reviews and word of mouth) and paid (online advertising). We’ll look at what each one does best, why they work better together than apart and the right order to tackle them in. Along the way we’ll walk through a real campaign that used all three to recruit learners on a modest budget, and you’ll leave with practical but simple actions to take away.
Why attend: Providers often pour time and money into marketing efforts that leak value due to disconnected strategies – ads directing traffic to web pages that don’t convert, social posts that fail to reach an audience and an absence of press and sector coverage. This session provides a straightforward framework to plug those leaks with actionable, immediate steps.
Who the session is aimed at: GMLPN member providers of all types – training providers, colleges, apprenticeship and adult education providers, as well as community learning providers. It’s for anyone involved in learner recruitment, marketing, communications or business development, whether it’s their main job or just one of their hats.
