BEGIN:VCALENDAR VERSION:2.0 PRODID:-//wp-events-plugin.com//7.4.1//EN TZID:Europe/London X-WR-TIMEZONE:Europe/London BEGIN:VEVENT UID:86@gmlpn.co.uk DTSTART;TZID=Europe/London:20260909T123000 DTEND;TZID=Europe/London:20260909T133000 DTSTAMP:20260727T081951Z URL:https://gmlpn.co.uk/events/gmlpn-learning-lunch-in-partnership-with-zg mc/ SUMMARY:GMLPN Learning lunch in partnership with ZGMC DESCRIPTION:\n\n\nThe media multiplier - how education and training provide rs can make paid\, owned and earned work better.\n\nBook your place via: i nfo@gmlpn.co.uk \n\n \;\n\n\n\n\n\n\nWhat the session will cover: Th is taster masterclass explains the three types of media every provider use s: owned (your website and email)\, earned (press coverage\, social\, revi ews and word of mouth) and paid (online advertising). We'll look at what e ach one does best\, why they work better together than apart and the right order to tackle them in. Along the way we'll walk through a real campaign that used all three to recruit learners on a modest budget\, and you'll l eave with practical but simple actions to take away.\n\nWhy attend: Provi ders often pour time and money into marketing efforts that leak value due to disconnected strategies - ads directing traffic to web pages that don ’t convert\, social posts that fail to reach an audience and an absence of press and sector coverage. This session provides a straightforward fram ework to plug those leaks with actionable\, immediate steps.\n\nWho the se ssion is aimed at: GMLPN member providers of all types - training provide rs\, colleges\, apprenticeship and adult education providers\, as well as community learning providers. It's for anyone involved in learner recruitm ent\, marketing\, communications or business development\, whether it's th eir main job or just one of their hats.\n\n\n ATTACH;FMTTYPE=image/jpeg:https://gmlpn.co.uk/wp-content/uploads/2026/07/E ventbrite-26.png CATEGORIES:Member Only END:VEVENT BEGIN:VTIMEZONE TZID:Europe/London X-LIC-LOCATION:Europe/London BEGIN:DAYLIGHT DTSTART:20260329T020000 TZOFFSETFROM:+0000 TZOFFSETTO:+0100 TZNAME:BST END:DAYLIGHT END:VTIMEZONE END:VCALENDAR