We are all facing challenges within our sector which is why, as part of your membership, we are offering to provide you with free, professionally produced video content, to support, promote and stimulate growth in your organisation.
Education can be a congested and competitive market. We understand that sometimes it can be difficult to make your content stand out in the crowd and even harder to boost the performance of the content posted online. The team at GMLPN want to help you to create innovative, eye-catching video content that conveys your key messages and recounts your learners’ journeys.
GMLPN’s Digital Marketing Officer, Sumayya, will work with you to understand your primary aims and audiences and to help plan the best video marketing approach for you ahead of agreeing a time and fitting location to film and produce engaging and exciting content.
Allan Milne, Director of Apprenticeships and Employer Engagement at Salford City College, said:
“The digital content support we have received from the team at GMLPN has been fantastic. It has helped promote and develop some exciting areas within our College Group.
“The expertise demonstrated by the team has been superb and the end-product fantastic. Another example of the network having real impact!”
Video content allows you the opportunity to personally introduce your organisation to potential and existing partners, students and online followers who will develop a better understanding of how you operate. It is also a chance for you to shout out about the numerous benefits provided through your courses. Video leverages emotion, helping companies to connect on a deeper level with their audience. Therefore, our filming can include interviews with learners, B-roll footage of learners in action, footage of facilities available to learners and much more! For instance, viewers can get a first-hand look of what goes on behind the scenes in an apprenticeship and hear directly from the learners.
Nathalie Glaze, Senior Tutor/Assessor/IQA – Compliance at Kids Planet Training Academy, said:
“GMLPN recently created a video for us at Kids Planet Training Academy showcasing our fantastic apprenticeships. Communication ahead of the day was informative and Sumayya listened to understand the aim of the video.
“On the day of filming, Sumayya was able to put those being interviewed at ease and overcame a few obstacles in a busy nursery to complete the filming. Edits and suggestions were quickly added post filming with the final product being shared quickly and promptly. We value our relationship with GMLPN and thank them for offering and creating this video for us.”
You can view our previously filmed and edited videos on the GMLPN YouTube channel here: GMLPN YouTube Playlist.
If you are interested in this promotional offer, please contact us at: info@gmlpn.co.uk.
