0161 654 1508 info@gmlpn.co.uk

Apprenticeship Ambassador Programme

The Apprenticeship Ambassador Programme is an information service for schools and employers in Greater Manchester utilising real apprentices’ first-hand knowledge to promote Apprenticeships as a viable and successful route into a career.


This free information service for schools and employers, utilises real apprentices’ first-hand knowledge to promote Apprenticeships. The role of the Ambassador is to share their positive Apprenticeship experiences with young people, job seekers and employers across Greater Manchester. Other CEIAG projects provide high quality information, advise and guidance but on the Apprenticeship Ambassador Programme promotes the pathway using those who have chosen that route.

We are now recruiting current and recently qualified apprentices who want to share their Apprenticeship experiences to inspire students in schools and colleges, as well as to inform employers of the benefits of recruiting apprentices.

Before visiting any schools, colleges or employers, Ambassadors will attend an induction day which provides general information about Apprenticeships, as well as the opportunity to develop and present their own positive Apprenticeship experiences to other new Ambassadors.

‘The Apprenticeship Ambassador programme has given me a voice to spread the message to other young people that there are other options aside from college and university after school ends. It has also massively improved my confidence and given me the ability to put faith in others about their futures. With apprenticeships, anything is possible if you believe it to be. And I surprised myself with how far ambition, enthusiasm and self-belief has brought me in my career and it is the apprenticeship programme that made me realise this.’

Charlotte Naylor, Apprentice Ambassador

What’s in it for me?

Why nominate an Apprenticeship Ambassador? (Employer)


Nominating an employee to become an Apprenticeship Ambassador has benefits for both the employer and the apprentice. The programme gives the apprentice the tools to successfully develop and deliver their own presentations to audiences of 10 – 30 young people confidentally. This helps them to develop both personally and professionally.

The time commitment from the ambassador can be as much or as little as the employer is able to spare them for. Typically presentations will be around an hour and careers events can  be a day or half-day event.

These skills are reflected in many of the new Apprenticeship Standards and involvement as an Ambassador can contribute to the 20% off-the-job training by offering practical presentation skills.


Why nominate an Apprenticeship Ambassador? (Provider)


Nominating an ambassador can be useful to providers in encouraging the development of their apprentices. The programme gives ambassadors the tools to effectively and successfully develop and deliver a success presentation to an audience of 10 – 30 people.

Many ambassadors have stated that the programme has given them new skills that they can utilise at work, such as:

  • Increasing their interpersonal skills
  • Communicating effectively and clearly with young people and adults
  • Positively representing their Employer and Provider externally
  • Enhancing their knowledge of Apprenticeships

These skills are reflected in many of the new Apprenticeship Standards and involvement as an Ambassador can contribute to the 20% off-the-job training by offering practical presentation skills.

Once trained, Apprenticeship Ambassadors can also support your own school engagement teams to promote your organisation.

Why book an Apprenticeship Ambassador? (Schools)

This is a free service which will support schools to respond to the Statutory Careers Guidance and Inspiration in Schools document written by the Department for Education. This independent service aims to expand knowledge around Apprenticeships by offering information and advice on Apprenticeships for young people, as well as motivating and inspiring them by having a current or recently qualified apprentice attend and share their experience.

Across GM the Apprenticeship Ambassadors Programme has been invited into over 60% of schools and colleges.

Apprenticeship Ambassadors talk about their Apprenticeship experience including their day to day job role. They explain how they found out about their Apprenticeship, how they applied for it and how they have progressed.

“Apprenticeship Ambassadors have inspired and engaged our students with their enthusiasm and their stories of their Apprenticeship journeys.”

Gillian Appleby: Careers Coordinator, Whalley Range 11-18 High School